LADC School

The school is not a course but an experience. A creative mutation laboratory that takes you from idea to portfolio in four months.

Students around a shared table listening to their tutor.
Learning around one table.

Full programme 2026/27

A four-month intensive programme: theory, hands-on work and a portfolio, taught by people from the industry. Includes every guest lecture, a diploma and a portfolio.

The full programme includes every lecture, portfolio workshops with Armands Leitis and Vairis Strazds, the mid-term review, the final review and a diploma.

Price €1,299
Apply to the programme

Lectures, work and conversations

People reviewing posters laid out along long tables.
A work review. Ideas on the table, beyond the notebook.
A speaker presenting beside a screen to a full audience.
Experience shared by industry practitioners.

Modules

Classes run on Tuesdays and Thursdays. Dates will be confirmed before the season starts.

  1. 015 November 2026
    16:00–18:00
    Welcome and introductionsIntro & the industryStudents only
  2. 0210 November 2026
    10:00–11:30
    What is advertising and an agency? Roles and vocabularyIntro & the industryStudents only
  3. 0310 November 2026
    12:00–13:30
    Project management: from idea to deliveryIntro & the industryBuy a ticket
  4. 0412 November 2026
    10:00–11:30
    Insight: how to find it and tell real from banalStrategy, brief & mediaAnna Celmiņa, Vairis Strazds · MAGICBuy a ticket
  5. 0512 October 2026
    12:00–13:30
    Portfolio workshopVairis Strazds · MAGICStudents only
  6. 0617 November 2026
    10:00–11:30
    How a joke works: comic techniques and humour in advertisingHumourBuy a ticket
  7. 0717 November 2026
    12:00–14:30
    Portfolio workshopArmands Leitis · One Man ArmyStudents only
  8. 0819 November 2026
    10:00–11:30
    Copywriting basics: headlines, short copy, toneCopywriting & storytellingReinis Piziks, Vairis Strazds · MAGICBuy a ticket
  9. 0919 November 2026
    12:00–13:30
    Portfolio workshopVairis Strazds · MAGICStudents only
  10. 1024 November 2026
    10:00–11:30
    Idea, concept, execution: what sets them apartIdea & conceptArmands Leitis · One Man ArmyStudents only
  11. 1124 November 2026
    12:00–14:30
    Portfolio workshopArmands Leitis · One Man ArmyStudents only
  12. 1226 November 2026
    10:00–11:30
    From brief to creative briefIdea & conceptBuy a ticket
  13. 1326 November 2026
    12:00–13:30
    Jumping into TikTokDigital mediaBuy a ticket
  14. 141 December 2026
    10:00–11:30
    Design basics: layout principles, typography, hierarchyArt direction & designArmands Leitis · One Man ArmyStudents only
  15. 151 December 2026
    12:00–14:30
    Portfolio workshopArmands Leitis · One Man ArmyStudents only
  16. 163 December 2026
    16:00–21:00
    Stand-up nightHumourStudents only
  17. 178 December 2026
    10:00–14:30
    Independent work, on site or at homeStudents only
  18. 1810 December 2026
    10:00–11:30
    Storytelling basics. Scripts for video and audioCopywriting & storytellingKaspars Eglītis · TBWA\LatviaBuy a ticket
  19. 1910 December 2026
    12:00–13:30
    Portfolio workshopVairis Strazds · MAGICStudents only
  20. 2015 December 2026
    10:00–11:30
    Visual communication and identity. Art in advertisingArt direction & designDārta Apsīte · Ausme StudioBuy a ticket
  21. 2115 December 2026
    12:00–14:30
    Portfolio workshopArmands Leitis · One Man ArmyStudents only
  22. 2217 December 2026
    10:00–11:30
    Long copy, language, rhythm. Texts that hold attentionCopywriting & storytellingBuy a ticket
  23. 2317 December 2026
    12:00–13:30
    Portfolio workshopVairis Strazds · MAGICStudents only
  24. 2422 December 2026
    10:00–14:30
    Preparing for the mid-term reviewArmands Leitis, Vairis StrazdsStudents only
  25. 257 January 2027
    10:00–11:30
    Guerrilla and unconventional advertisingDigital & unconventionalRaimonds PlatacisBuy a ticket
  26. 267 January 2027
    12:00–13:30
    Portfolio workshopVairis StrazdsStudents only
  27. 2712 January 2027
    10:00–11:30
    Production basics: budget, time, the producerProductionGustavs Ķibilds · PenthausBuy a ticket
  28. 2812 January 2027
    12:00–14:30
    Portfolio workshopArmands Leitis · One Man ArmyStudents only
  29. 2914 January 2027
    16:00–21:00
    Mid-term reviewStudents only
  30. 3015 January 2027
    –13:30
    10:00Digital & netradicionālāOskars Cirsis / Vilhelms Meisters / Artis Krilovs · WRONG DigitalBuy a ticket
  31. 3119 January 2027
    10:00–13:30
    Public relations basics. Earned mediaPR & project managementBuy a ticket
  32. 3219 January 2027
    12:00–14:30
    Portfolio workshopArmands Leitis · One Man ArmyStudents only
  33. 3321 January 2027
    10:00–11:30
    From idea to campaign plan: one idea, many channelsIntegrated campaignsEdgars Kuzmins · MAGICBuy a ticket
  34. 3421 January 2027
    12:00–13:30
    Portfolio workshopVairis Strazds · MAGICStudents only
  35. 3526 January 2027
    10:00–11:30
    Presenting and pitching: how to sell an ideaSelling, presenting & portfolioValters Jonāts · McCANN RIGABuy a ticket
  36. 3626 January 2027
    12:00–14:30
    Portfolio workshopArmands Leitis · One Man ArmyStudents only
  37. 3728 January 2027
    10:00–11:30
    Building a portfolio: selecting, ordering, telling the workSelling, presenting & portfolioAndris Rubīns · MAGICBuy a ticket
  38. 38Thursday
    12:00–14:30
    Portfolio workshopStudents only
  39. 39Tuesday
    10:00–14:30
    Portfolio workshopStudents only
  40. 40Thursday
    10:00–14:30
    Portfolio workshopStudents only
  41. 41Tuesday
    10:00–14:30
    Test review with the board and lecturersStudents only
  42. 42Friday
    16:00–21:00
    Final review and graduationStudents only

Meet at school

Work together, share conversations and get to know new people.

Apply to the programme
A school graduation group holding their diplomas.
School graduation.