Open lectures
Some lectures are open to everyone. Members get one free seat, extra seats €25, everyone else €50.
Full school schedule
10 November 2026 · 12:00–13:30Project management: from idea to delivery€50Buy a ticket- 04Strategy, brief & media12 November 2026 · 10:00–11:30Insight: how to find it and tell real from banalAnna Celmiņa, Vairis Strazds · MAGIC€50Buy a ticket
- 06Humour17 November 2026 · 10:00–11:30 · CommonHow a joke works: comic techniques and humour in advertising€50Buy a ticket
- 08Copywriting & storytelling19 November 2026 · 10:00–11:30 · CommonCopywriting basics: headlines, short copy, toneReinis Piziks, Vairis Strazds · MAGIC€50Buy a ticket
- 12Idea & concept26 November 2026 · 10:00–11:30From brief to creative brief€50Buy a ticket
- 13Digital media26 November 2026 · 12:00–13:30Jumping into TikTok€50Buy a ticket
10 December 2026 · 10:00–11:30 · CommonStorytelling basics. Scripts for video and audioKaspars Eglītis · TBWA\Latvia€50Buy a ticket
15 December 2026 · 10:00–11:30 · CommonVisual communication and identity. Art in advertisingDārta Apsīte · Ausme Studio€50Buy a ticket- 22Copywriting & storytelling17 December 2026 · 10:00–11:30 · CommonLong copy, language, rhythm. Texts that hold attention€50Buy a ticket
- 25Digital & unconventional7 January 2027 · 10:00–11:30 · CommonGuerrilla and unconventional advertisingRaimonds Platacis€50Buy a ticket
- 27Production12 January 2027 · 10:00–11:30 · CommonProduction basics: budget, time, the producerGustavs Ķibilds · Penthaus€50Buy a ticket
15 January 2027 · –13:3010:00Oskars Cirsis / Vilhelms Meisters / Artis Krilovs · WRONG Digital€50Buy a ticket- 31PR & project management19 January 2027 · 10:00–13:30Public relations basics. Earned media€50Buy a ticket
- 33Integrated campaigns21 January 2027 · 10:00–11:30 · CommonFrom idea to campaign plan: one idea, many channelsEdgars Kuzmins · MAGIC€50Buy a ticket
26 January 2027 · 10:00–11:30 · CommonPresenting and pitching: how to sell an ideaValters Jonāts · McCANN RIGA€50Buy a ticket- 37Selling, presenting & portfolio28 January 2027 · 10:00–11:30 · CommonBuilding a portfolio: selecting, ordering, telling the workAndris Rubīns · MAGIC€50Buy a ticket