Intro & the industry

Not everyone wants to be a Creative Director + wine

Speakers

Ināra Šumeiko

Agency / company

naked studio, Not Perfect Riga, LADC, Adwards

Time

26 November 2026
17:17–21:21

Venue

Common

Almost ten years ago, I walked into advertising by accident, and somehow I never left. In this lecture, I’ll share what I learned along the way: how to find your place in an industry that has far more roles than most people realize, and how to build a career even when there’s no clear map. We’ll go through 10 practical steps, from discovering which role actually fits you to getting your foot in the door, building a portfolio with no experience, and learning the skills no school teaches. I’ll also talk honestly about the less glamorous side: deadlines, burnout, money, and knowing when it’s time to move on. Whether you’re a student, a junior, or thinking about switching careers, you’ll leave with a clearer picture of where you could fit in and what to do next.